What makes the WNBR particularly remarkable in terms of environmental activism is that it is generally embraced by the people and governments of the cities in which the rides take place. The ride attracts people of all ages, genders, and backgrounds, and it has become a widely celebrated event in many cities around the world. Many of the participants are not necessarily activists at all, but rather see the event as something of a bucket list item or a chance to experience what it’s like to go naked in public. Despite its approachability as a public event (or perhaps irrelevant to it), the fact is that WNBR is a radical form of protest, rooted in guerrilla activism. 🪐
The transformative activism of WNBR