The transformative activism of WNBR
How the World Naked Bike Ride successfully activates bucket-listers into nudist activists
The World Naked Bike Ride is a global event that takes place annually in cities around the world. Participants gather to ride their bikes through city streets in the nude, as a way of protesting against dependency on oil, promoting body positivity, and advocating for cycling as a sustainable form of transportation.
What makes the WNBR particularly remarkable in terms of environmental activism is that it is generally embraced by the people and governments of the cities in which the rides take place. The ride attracts people of all ages, genders, and backgrounds, and it has become a widely celebrated event in many cities around the world. Many of the participants are not necessarily activists at all, but rather see the event as something of a bucket list item or a chance to experience what it’s like to go naked in public.
The nudity element of the event is used as a symbol of vulnerability and a call for greater vulnerability…
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